The main question the study aims to answer is “how can outerwear promote intimacy”. Most brands create designs to improve utility in garments but this brand aims to improve our interpersonal and intrapersonal relationships with garments by making designs that are made to be interacted with. Our brain has neurotransmitters that release certain hormones to evoke the pleasure we feel with physical intimacy. The collection, Public Display of Affection delves into our perception of intimacy (specifically physical intimacy) through garments. The research will look into intimate wear, to project the sensuality we get from it into our outerwear