The Bachelor of Arts in Fashion Design and Merchandising (FDM) Program is designed to prepare and equip students with fundamental research and design skills, technical skills and sustainable business skills essential to transforming an aspiring creative into a competent professional in the field of fashion.

The early part of the Fashion Design and Merchandising curriculum is designed to draw out the creative potential of the students. It seeks to realize their uniqueness and identity through meaningful and relevant art and design studies and exploration following the Foundation Studies Program.

The major courses offered by the curriculum are designed to provide experiential activities that will build and strengthen their creative and technical skills. This covers design conceptualization up to production processes.

Part of the curriculum is designed to orient and expose students to the working realities of the fashion industry. Students learn sustainable business practices in fashion merchandising, marketing and entrepreneurship in order to use design for providing practical solutions to social, environmental and economic needs.

The curriculum also offers twelve (12) units of electives to allow for the in-depth study of their chosen field in design, merchandising or entrepreneurship.